Role: Director, Web Marketing & UX/UI

Leading a multifaceted team comprising of designers, developers, and content producers. I oversee critical aspects such as product launches, digital marketing campaigns, and enhancing the overall e-commerce experience on

Responsibilities & Deliverables:

Web Content Design & Art Direction

A collection of product and marketing campaign pages that I provided art direction, brand and style guide compliance oversight, and managed the web development cycle.

Web Style Guide & Pattern Library

Upon joining CORSAIR, a web style guide had not been established and the corporate brand guidelines didn’t include guidance for web content. I led the effort to establish a dedicated web style guide and pattern library to bring a consistent look and feel to our website.

Motion Graphics

Animations created to support holiday sales campaigns. I provided art direction for each theme and animated each scene using vector artwork in Adobe After Effects.